WordPress and Website Design Go Hand in Hand

WordPress and Website Design Go Hand in Hand

When WordPress first came out, many chose to ignore it, believing it to be a platform reserved strictly for bloggers. A decade has now passed, and more users are turning to this site as their preferred content management system. Anyone who has yet to check it out needs to do so today. Following are ten areas where WordPress excels in every way.

  • WordPress is open source, and this means developers from across the globe are continuously working to improve the site. Users benefit as a result, as they don’t pay for the improvements. Anyone with skills in this area can also add to the program.
  • The WordPress framework is very easy to crawl, making it a favorite with search engines. Matt Cutts of Google actually endorsed WordPress Web Design and makes use of the platform for his own blog. One cannot argue with someone of his stature.
  • Users can add content when it is convenient for them and then schedule when the content is to be released. For example, users can enter a series of posts that will cover a 30-day period, schedule the posts to be released at certain times, and then head out for a month-long vacation. Visitors to the site won’t know this has been done, as the program handles the postings seamlessly.
  • When it comes to Website Design, WordPress remains incredibly popular as it has SEO features built into the program. Search engine optimization remains critical if users wish to get their sites noticed, and the content management system includes these features at no additional charge.
  • Security remains a top priority at WordPress, and the site continuously adds new features to protect users. In addition, the site now offers an automatic update feature to keep users protected at all times. This was part of the version 3.7 version release.
  • When new pages are added to one’s site, navigation is automatically updated. All the site owner must do is assign categories to posts and pages. The site takes care of the rest, so a user doesn’t need to worry about editing complex PHP include files or javascript menus.
  • Users can begin using WordPress right away for Website Design thanks to the incredibly fast learning curve. In fact, many say learning this program is easier than learning Microsoft Word, a program many use daily. Virtually anyone can master the program in a few hours without assistance.
  • Individuals have been using WordPress for Web Design for more than a decade now, and this means problems with the program have already been worked out. Users have tested, refined, and enhanced the platform, so it is now a world-class publishing system for the Internet. Fortune 500 companies make use of the site, as do small business owners, putting businesses of every size on an equal playing field.
  • Individuals can choose from a variety of e-commerce solutions. It can be very frustrating to switch providers, as users may find they have to switch e-commerce providers as well. WordPress works with major companies, such as WooCommerce and Shopp, to allow online selling with ease.
  • Companies can easily communicate with visitors using blog comments. This allows anonymous communication without the need for someone to transfer to the Contact Us page. These comments also help to build a site’s search engine ranking, an added bonus for the user!

These are only ten of the countless reasons individuals consider WordPress to be the Best Website CMS available today. Every website owner should check this platform out. Those who do so are sure to find other reasons they no longer want to use anything else.

Why Every Business Needs to Undergo a Professional Website Audit

Websites contain numerous elements. When one or more elements aren’t performing as they should, the website tends to fall in search engine rankings. For this reason, every site needs to undergo an audit to determine where it isn’t performing optimally. Although numerous free website audit services exist, they tend to lack valuable information. It is best for a site to undergo a professional Website Audit to obtain the information to make a site the best it can be and one that search engines rank favorably. How does one go about doing this?

The Importance Of A Professional Audit

A professional Website Audit addresses the specifics of the site. It helps to determine exactly what issues are impacting the site’s rankings in a negative way. With this information, one can make the necessary changes to have the site moving up in the rankings in the shortest time possible. In addition, one can then use this information to create a marketing campaign specifically for the business.

What Does The Audit Cover?

A professional audit of a website examines the page title and meta descriptions, page and link errors and Web Design and structure analysis. All play a role in the ranking of a site. Furthermore, the audit looks at duplicate content, backlinks and URL architecting and keywords. The deep analysis addresses every aspect of the site to produce better long term results.

What Is Needed To Conduct The Audit

Before an audit can be completed, the auditing firm needs to know what keywords are to be targeted. This keyword list provides the firm with the information needed to properly analyze the keywords and the site content to ensure they are compatible. In addition, the firm can determine the competition level of the keywords and recommend changes, if needed. The proper keyword phrases are essential to success and one must keep this in mind at all times.

How The Audit Enhances One’s SEO Campaign

The audit analyzes those factors that have the most impact on a site’s ranking: Website Design, indexing, structure, meta descriptions, keyword grouping, content and off-site elements. With the information obtained during the audit, an SEO marketing campaign can be developed that improves the audience’s experience while fixing critical issues. Doing so maximizes one’s SEO efforts and online marketing endeavors.

Benefits Of A Website Audit

Professional website audits enhance a site’s SEO results. The site witnesses enhanced rankings, visibility and traffic and bounce rates decrease. Engagement increases, further helping to increase the site’s ranking and this cycle continues, improving the overall performance of the site and its online marketing. The audit also helps to protect the site from algorithm changes, by taking these updates into consideration and making recommendations on changes to the site. For those sites already affected by an algorithm change, the audit helps to identify the issues that led to the site’s decline in the search engine results and how to recover from this decline.

Smart business owners have a professional Website Audit conducted regularly. Doing so allows them to create a successful online marketing campaign, one that will result in higher search engine rankings, additional traffic to the site, and more leads and customers. Whether one is running a small WordPress site or a major retail website, an audit serves as a great tool to assess where the site currently is and where it needs to go. Never delay in having this task completed. Doing so could provide competitors with the edge they need to expand in the market. The risk is too high, thus one should schedule a professional website audit today.