Today’s buying public hasn’t abandoned brick-and-mortar stores yet, but the number of customers buying products and services online continues to grow every year. To profit from that shift in buying habits, business owners are taking steps to develop a Digital Marketing Strategy to get their share of the profit from those transactions. The issue facing businesses is no longer if …
Why Every Business Needs to Undergo a Professional Website Audit
Websites contain numerous elements. When one or more elements aren’t performing as they should, the website tends to fall in search engine rankings. For this reason, every site needs to undergo an audit to determine where it isn’t performing optimally. Although numerous free website audit services exist, they tend to lack valuable information. It is best for a site to …