Understanding Pay per Click and AdWords Remarketing
Do you spend sleepless nights wondering how to make your site rank at the top on the first page of search results without bothering with search engine optimization (SEO)? Do you wish to know how you can re-target your site visitors to come back again? Well, the secrete to your wishes is none other than Pay Per Click (PPC) as well as Ad Words marketing.
What Is PPC Advertising?
Simply put, this is a form of online advertising where your ads are displayed in front of users when they use the keywords you target to perform searches in search engines. Each time they click on the ads, you pay your publisher. Your publisher can be anyone who agrees to display your ads on his/her blog or website for web users to see and click. Re-marketing is basically having the ability to have your banner ads displayed to your site guests after they have left and visited another website within the Google Display Network.
Why PPC Is Important for Your Business
You can use SEO to rank at the top for highly competitive keywords but this technique usually takes time before it can produce tangible results. Pay per Click enables you to hit the first page of Google in the blink of an eye regardless of how competitive those keywords are.PPC is the most effective solution to your traffic and conversion needs. In a recent survey carried out, 63% of businesses surveyed use it mainly to boost web traffic and 62% rely on this effective internet marketing technique to get more leads.57% use Pay per Click to optimize their online sales revenue. If you analyze these statistics, you will realize that more than half of the businesses surveyed use it to attract traffic and promote their brands.
If you want more web visibility for prospects that have already shown interests in your products or services without paying for impressions, you could use re-marketing and let your banner ads follow them even after they leave your site. You can easily re-target guests who have left your website and transform them to buyers using a reliable PPC and re-marketing service!
Benefits of Pay per Click Marketing
1) Cost Efficiency-Unlike traditional advertising where you pay a lot of cash for media exposure to a wide audience rather than specifically targeting people who are likely to purchase, PPC marketing does the opposite. With this type of marketing, you get exposed to a targeted audience and pay only when somebody actually clicks on your ads. Even if a service is displaying your banners with contacts on them, you don’t get charged when a prospects reaches out to you. You pay only if they click on the ad. Actually, a reliable PPC service can generate free phone calls for you to a huge audience!
2) It Enables you To Target Visitors who Have Visited and Left your Site-Re-marketing enables you to target visitors who have come to your site and left. It ensures your banner ads are visible to them when they visit other sites within the Google Display Network. You get free impressions which enable you to promote your brand even further. This is because you get the ability to go beyond those who are on your website. You can target those who have not converted into customers yet or existing customers so they can keep doing business with you.
A reliable PPC and Ad Words Re-marketing Service Usually Offers the Following Services;
- Market and Keywords Research.
- Ad Words Re-marketing.
- PPC Services.
- PPC Budget Management.
- Account Setup.
- Campaign and Ad groups Setup.
- Conversion Tracking.
- Targeting Options.
- A/B Testing.
If you need instant traffic or visitors to your website, do not hesitate to contact us. All you have to do is call or send us a message and let our professionals take care of your PPC needs.